Ans: Look, loyalty is no magic bullet. In today’s globally competitive world, you can’t survive – let alone thrive – without satisfied customers. Do loyal employees make that happen? Sure... sometimes. But to have satisfied customers, you need employees loaded with talent, energy and passion all the time. You need people who stay with your company not because the benefits are good, but because your mission turns them on, the work is fun and meaningful and the opportunities for growth are thrilling.
You need people who are happy to stay, but are ready to leave if the environment isn’t buzzing. Those are your winners. We’re not against employee loyalty, of course. But the concept of employee loyalty as a corporate and societal virtue went out the door with lifetime employment, which had to go when foreign competition arrived. Differentiation was the antidote which has its flaws, but it works better than any other system we know. And one reason is that it makes it clear that employees can only stay as long as they are performing. If that makes some people disloyal, let them go.
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Source : IIPM Editorial, 2006
An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative
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