Come April and Madhya Pradesh will get a 'fresh' taste of Mukesh Ambani's retail foray. In November last year, Ambani kick started his retail venture from Hyderabad and now plans to roll out 75 outlets of Reliance Fresh in Madhya Pradesh. In the first phase, cities of Indore, Bhopal, Gwalior and Jabalpur will witness the opening of the outlets. Part of Ambani's Rs.250 billion retail plans, the agro-retail stores will stock fruits and vegetables, sourcing them directly from the farmers, along with giving them useful tips for increasing their produce.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative