Saturday, June 28, 2008

16 going on Sex-teen

Sex Education

Exclusive Survey: Sex and the city

How about ‘playing it safe’ too?
If 16 going on Sex-teencorrelation between school holidays and the number of calls to hotlines to end pregnancies in China is any indication, awareness in sexual healthis perhaps the most talked about yet the least practised phenomenon in the world today.

In the above case the callers, mostly high-school girls were not only unaware of birth control, some – believe it or not – were even pregnant.

Research suggests that teens who watch sexual content are more likely to have intercourse. But astonishingly, the content (written or visual) where characters merely talk about sex affects them just as much.

A leaf out of the recent campaign held in Britain to encourage teens to practice safer sex, can be taken. The modus operandi of the campaign that targeted 18-25 year olds included placing of posters with short direct messages in washrooms of pubs and clubs popular with teens and five radio advertisements especially developed to be broadcast during the Valentine week.

With research suggesting that judgmental behaviour from people only discourages the acceptability among teens and that humour is a far effective way to draw the target group’s attention, the messages were driven with liberal helpings of humour. The divided opinion of different schools of thought endorsing varied approaches for sex and relationship education, however, makes it a moot point whether abstinence-focused approach is more effective than spreading the safe-practice-awareness. 4Ps

Edit Bureau: Srinivas Chetan


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